Throughout history, businesses have relied on certain measures to project their success -- sales growth, customer retention, churn rate, and so on. However, those are all lagging indicators for modern businesses that want to stay ahead of the competition; all these potential business challenges must fall under a single new metric: time to insight. Similarly, think about what happened with high-frequency trading, where suddenly, years of research and algorithms didn’t matter if your competition could act on information orders of magnitude faster than you -- it was like having a crystal ball to the future! The advent of big data… [Continue Reading]
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