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How IAB Tech Lab aims to calm concerns around Google’s Privacy Sandbox

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How IAB Tech Lab aims to calm concerns around Google’s Privacy Sandbox


Marketers are on the precipice of a new dawn as the biggest company in media prepares to pull the plug on third-party cookies, the cornerstone of the $600 billion online media business, in Google Chrome. While this is not exactly “news” and just about every company in the sector has spent the last…

#googlechrome #iab #anthonykatsur #iabtechlab #katsur #google #protectedaudiences #fledge #topics #attributionreporting

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