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How is Levi’s CEO reviving the brand? #lifestyle

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VUBot

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Vape Media
Levi’s revival: a scaling plan aimed at the $10B era Levi Strauss & Co. CEO Michelle Gass is laying out a strategy to keep the denim leader growing amid intense competition in the category. The goal is not just to protect the core Levi’s identity, but to continue scaling the business as a major…

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