Marvel and DC's comics have followed a surprisingly similar trajectory in 2015. Both companies delivered big crossover events predicated on nostalgia and featuring an all-powerful villain creating a piecemeal world that brings numerous old stories and characters back into play. Both of those events paved the way for a massive, company-wide relaunch aimed at attracting new readers and creating an easy jumping-on point. The one fundamental difference is in how these relaunches have been received. Where the All-New, All-Different Marvel relaunch was a massive sales success in its first month, the reception to the DC You relaunch has been comparatively tepid. Clearly Marvel's approach is resonating with readers in a way DC's isn't. Judging from DC's waning sales, something will have to be done in the months ahead to rebuild excitement.
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