Microsoft's former chief experience officer and chief technology officer for the entertainment and devices division J Allard believed Xbox would kick off a new era for the global software developer.
"In many ways, I thought about Xbox as the starting point for a second Microsoft," Allard told GamesTM in an interview. He thought the Xbox could help move Microsoft to become a company "totally focused on consumers, entertainment and artists."
Allard pointed to Apple, noting how it's seen enormous success with its "focus on consumers, media, consumption and non-PC form factors." He expressed disappointment that Xbox didn't become something even more than it already is.
"Yes, it was a success in the gaming category," he said, but he had hoped it would have served as a jumping-off point for Microsoft to introduce "a consumer-minded platform, brand and set of products and services" that would have been complimentary to the Windows and office productivity side of Microsoft's business.
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"In many ways, I thought about Xbox as the starting point for a second Microsoft," Allard told GamesTM in an interview. He thought the Xbox could help move Microsoft to become a company "totally focused on consumers, entertainment and artists."
Allard pointed to Apple, noting how it's seen enormous success with its "focus on consumers, media, consumption and non-PC form factors." He expressed disappointment that Xbox didn't become something even more than it already is.
"Yes, it was a success in the gaming category," he said, but he had hoped it would have served as a jumping-off point for Microsoft to introduce "a consumer-minded platform, brand and set of products and services" that would have been complimentary to the Windows and office productivity side of Microsoft's business.
Continue reading…
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