The use of push notifications in apps to reach users is an attractive option for marketers. But done wrongly it can lead to more annoyance than success. So what do companies need to do to ensure their notifications are effective? App monetization platform Tapjoy has released data based on a study of over 4.4 million push notifications sent between February and August 2016, to help business use push notifications effectively. Writing on the Tapjoy blog general manager of global developer relations Ben Chen says, "Push notifications are like stepping into the same space as your user, wherever they may be:… [Continue Reading]
Continue reading...
Continue reading...