The tracking capabilities of social media sites has long been a cause for concern, with Facebook being the most notable example. Now the Microsoft-owned professional social network LinkedIn has announced details of a new tracking feature that will be of interest to website owners. LinkedIn Website Demographics does not (despite what some reports might suggest, #PrivacyKlaxon) allow for the tracking of individual users, but it does give website owners the chance to get a better idea of the demographics of their visitors. This is less about creating targeted content, and more about determining whether existing content is attracting the right… [Continue Reading]
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