Awareness of the GDPR has gone up, but B2B marketers are still falling behind and underestimating the impact of the new regulation, according to a new report by the DMA. More than a quarter of businesses (28 percent) still feel unprepared, which is just a two percent decrease, compared to earlier numbers. The number of marketers that have a "good" awareness about GDPR has risen 13 percent, to 66 percent in total, the report claims. B2B marketers, however, are at the both ends of the spectrum. More than a quarter (26 percent) of marketers believe their companies are still unprepared… [Continue Reading]
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