I worked in sales for some years and one of the first things you are taught is the art of the alternative close. That’s where the sales person offers someone a choice of two options, neither of which leads to "no". Here’s an example: “When is a good time to start your Windows 10 upgrade? At a preset date and time, or now?” Microsoft’s increasingly aggressive tactics to get people to upgrade to Windows 10 are now legendary. The last trick the company pulled was to reverse the meaning of clicking the X on the nag screen. Instead of meaning,… [Continue Reading]
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