Of all the communication channels available for dealing with businesses, 60 percent of millennials prefer two-way text engagement, because it’s convenient, fast, and easy to use. This is one of the findings of a new survey by mobile engagement specialist OpenMarket of 500 US millennials (18 to 34-year-olds) on their use of SMS communications. While 72 percent of millennials say they text 10 or more times a day, and 31 percent more than 50 times a day, the leading factor in millennials' preferences for texting is its ability for two-way communication with businesses. The results make interesting reading for businesses… [Continue Reading]
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