The network behind cyber drama Mr. Robot intentionally leaked part of its season 2 premiere on Twitter and Snapchat as part of a timed marketing ploy.
While the show won't air fully until July 13, USA Network tweeted a heads-up that fans could get an early glimpse of the show on July 11 at 8.30 p.m. ET. The first half of the two-episode premiere was available for a small window before being briefly broadcast again on Snapchat, YouTube, and USA's official website.
"Leak" seems like the wrong choice of word when the spilled beans are intentional, but the network is deliberately capitalizing on the show's cyber security theme for the marketing of this sneak peek.
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While the show won't air fully until July 13, USA Network tweeted a heads-up that fans could get an early glimpse of the show on July 11 at 8.30 p.m. ET. The first half of the two-episode premiere was available for a small window before being briefly broadcast again on Snapchat, YouTube, and USA's official website.
"Leak" seems like the wrong choice of word when the spilled beans are intentional, but the network is deliberately capitalizing on the show's cyber security theme for the marketing of this sneak peek.
Continue reading…
Continue reading...