MTV is looking to put music back into its television lineup. Headed by new network president Sean Atkins, MTV (which formerly stopped standing for Music Television a few years back) is turning to new music-based shows to boost its ratings.
Three new shows are currently in the works, including a new version of the network's classic show Unplugged, a hip-hop music competition show produced by Mark Burnett (Survivor, The Voice), and "an L.A.-set live-music series" called Wonderland.
"The thing that kept coming back when I first started this job was, 'Why doesn't MTV do more music?" Atkins told LA Times. "Music is our muse, our spirit animal. And it's a great muse to have. So we're leaning into it."
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Three new shows are currently in the works, including a new version of the network's classic show Unplugged, a hip-hop music competition show produced by Mark Burnett (Survivor, The Voice), and "an L.A.-set live-music series" called Wonderland.
"The thing that kept coming back when I first started this job was, 'Why doesn't MTV do more music?" Atkins told LA Times. "Music is our muse, our spirit animal. And it's a great muse to have. So we're leaning into it."
Continue reading…
Continue reading...