Netflix is changing the way its viewers rate movies and TV shows.
The Verge reports the streaming giant is doing away with its five-star ratings system in favor of a thumbs up/thumbs down system, which will begin rolling out globally starting in April.
Netflix has been looking to get rid of its old ratings system for quite some time, and began beta testing this "thumbs" system last year. What the company learned is that viewers were more engaged with rating content this way, as over 200 percent more ratings were reportedly logged.
“Five stars feels very yesterday now,” Netflix vice president of product Todd Yellin said. “We’re spending many billions of dollars on the titles we’re producing and licensing, and with these big catalogs, that just adds a challenge.”
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The Verge reports the streaming giant is doing away with its five-star ratings system in favor of a thumbs up/thumbs down system, which will begin rolling out globally starting in April.
Netflix has been looking to get rid of its old ratings system for quite some time, and began beta testing this "thumbs" system last year. What the company learned is that viewers were more engaged with rating content this way, as over 200 percent more ratings were reportedly logged.
“Five stars feels very yesterday now,” Netflix vice president of product Todd Yellin said. “We’re spending many billions of dollars on the titles we’re producing and licensing, and with these big catalogs, that just adds a challenge.”
Continue reading…
Continue reading...