In what will surely be a David and Goliath story for the ages, Fox is dropping its fourth Chipmunks installment into theatres the same day as Star Wars: The Force Awakens.
THR reports that Fox has moved up the film's release from December 23 to December 18 to take advantage of school holidays, the same day as The Most Anticipated Movie Of All Time* drops.
If this sounds crazy, it's not. With its PG rating Alvin and the Chipmunks skews younger than The Force Awakens (rated PG13) and if past installments are anything to go by, it will probably make a bunch of money during the busy holiday period.
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THR reports that Fox has moved up the film's release from December 23 to December 18 to take advantage of school holidays, the same day as The Most Anticipated Movie Of All Time* drops.
If this sounds crazy, it's not. With its PG rating Alvin and the Chipmunks skews younger than The Force Awakens (rated PG13) and if past installments are anything to go by, it will probably make a bunch of money during the busy holiday period.
Continue reading…
Continue reading...