Data science company Protagonist (previously called Monitor 360) is launching a new platform that is designed to analyze complex, cross-platform data sets in order to reveal the underlying beliefs and motivations of consumers. Using advanced natural language processing and machine learning it can uncover and measure the narratives that impact a given market, while the company's team of narrative experts apply high-level evaluation to give actionable meaning to the findings. "For the past ten years, Protagonist has rigorously observed and analyzed the way that beliefs function in the world, and we were never content with the inherent biases and limits of… [Continue Reading]
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