I had ordered a few different brands of Nic for my husband and I and our DIY. Rhymed right there. On purpose. I have to say I was so pleasantly surprised with Nicselect, I had expected a little harsh because some people describe it like that. It has been the best (for me) so far. I would not describe myself as wanting throat hit really, but it gave all my liquids that right amount of something that they had been missing. My initial purchase was through Liquid Barn (good people over there). I was so happy with it, I decided to contact NicSelect/Alchem themselves. Now here is where my respect for this company went up by a billion. Not one, but two different people from different departments emailed me back thanking me, and quickly I might add. I had also ordered a sample from Nude a few weeks before, and it took quite a while to get to me (not a big deal) but I also had a product question that I submitted maybe 2 1/2 weeks ago, that has still gone unanswered. I don't bash any companies, it's just not my thing. I just wanted to say that NicSelect is a great company, with some very awesome people working there. After having such a wonderful experience, it will be the nicotine of choice in my book. I have yet to try some of the other nicotine that I have ordered, but it won't change my outlook. A good experience is worth more purchases in my book.