When it comes to mobile operating systems, apps still reign supreme. To highlight which ones were most popular in 2016, Nielsen conducted a study of Android and iPhone smartphone users. Not surprisingly, two major players in the mobile space -- Facebook and Google -- lead the pack. "Nielsen's Electronic Mobile Measurement is installed with permission on panelist smartphones (approximately 9,000 panelists ages 18+ with Android and iOS handsets). The panelists are recruited online in English and include Hispanic, African-American, Asian-American, Native American and Alaskan Native and other mixed racial background consumer representation", says Nielsen of its methodology. Facebook holds the first,… [Continue Reading]
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