South African Tourism has used Oculus Rift technology to target UK holidaymakers.
During April, selected bars in London and Manchester will offer a five-minute taster of the sights and sound of an action-packed vacation, including cage-diving with sharks and abseiling down Cape Town's Table Mountain.
Visitors to the VR pods will also be able to sample South African street food, music, and wine.
"We want to surprise the UK travelling public," said Juan Herrada, South African Tourism’s UK manager, "and Oculus Rift is the ideal partner for us to reach a young, tech-savvy market."
"This is the first time Oculus Rift and binaural sound have been combined to create a unique, immersive holiday experience for the UK public."
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During April, selected bars in London and Manchester will offer a five-minute taster of the sights and sound of an action-packed vacation, including cage-diving with sharks and abseiling down Cape Town's Table Mountain.
Visitors to the VR pods will also be able to sample South African street food, music, and wine.
"We want to surprise the UK travelling public," said Juan Herrada, South African Tourism’s UK manager, "and Oculus Rift is the ideal partner for us to reach a young, tech-savvy market."
"This is the first time Oculus Rift and binaural sound have been combined to create a unique, immersive holiday experience for the UK public."
Continue reading…
Continue reading...