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Panda Devours Zombies at the Weekend Box Office

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Super Bowl weekend was not kind to new releases at the North American box office as Kung Fu Panda 3 continued its reign at the top.

Hail, Caesar! fared best among the new releases, but even then it still managed to be the lowest-grossing wide release of the Coen Brothers' career.

The showbiz send-up, which is said to have cost $22 million to produce, bowed in second place with an estimated $11.4 million.

Critics were certainly kinder to Hail, Caesar! than audiences were; the film's "C-" CinemaScore indicates lousy word of mouth for it going ahead.

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