Several brief teasers for the upcoming Ghost in the Shell live-action film aired during the Mr. Robot: Season 2 finale, and a Paramount Pictures exec has come forward to explain why.
According to Paramount president of worldwide distribution and marketing Megan Colligan, the strategic placement of these 10-second clips was to stir up buzz on social media. In fact, Deadline reports that the studio's marketing team persuaded the sales executives at NBCUniversal and USA to go along with these unconventionally-short and nondescript TV spots.
Continue reading…
Continue reading...
According to Paramount president of worldwide distribution and marketing Megan Colligan, the strategic placement of these 10-second clips was to stir up buzz on social media. In fact, Deadline reports that the studio's marketing team persuaded the sales executives at NBCUniversal and USA to go along with these unconventionally-short and nondescript TV spots.
Continue reading…
Continue reading...