Electronic Arts Chief Competition Officer Peter Moore spoke to his experience as a former executive at SEGA, saying he believes the company "burned too many bridges" with the Saturn, which forced them to exit the hardware business after the Dreamcast failed to take off.
"When I first arrived at SEGA that was our first challenge: 'how do we somewhat apologize for the Saturn and then really position a fresh start with the Dreamcast,'" Moore shared on this month's episode of IGN Unfiltered.
According to Moore, SEGA wanted to leave off the company branding and simply call its next console the Dreamcast, but he insisted it be called the SEGA Dreamcast. "The minimal research I had time to do
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"When I first arrived at SEGA that was our first challenge: 'how do we somewhat apologize for the Saturn and then really position a fresh start with the Dreamcast,'" Moore shared on this month's episode of IGN Unfiltered.
According to Moore, SEGA wanted to leave off the company branding and simply call its next console the Dreamcast, but he insisted it be called the SEGA Dreamcast. "The minimal research I had time to do
Continue reading…
Continue reading...