Apple's latest branding move messes with syntax and estalished convention as it changes the way it refers to its physical stores. While Apple Store, Fifth Avenue made perfect sense to just about anyone with common sense, Apple has now decided that Apple Fifth Avenue is better. The change to retail labelling is a little, well, odd frankly, but it's sure to gain Apple some more of the attention it so craves. After all, Apple World Trade Center sounds rather more grand than Apple Store, World Trade Center doesn't it? MacRumors reports that Apple employees recently received emails informing them of… [Continue Reading]
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