The overwhelmingly positive reaction to Until Dawn came as a pleasant surprise to Sony, according SCE Worldwide Studios boss Shuhei Yoshida.
In fact, the Sony exec went so far as to call to Supermassive Games' PS4 exclusive a sleeper hit. "We can say it's a sleeper hit," he told Eurogamer at EGX. "Once it's recognized, originating with consumers, the marketing department can continue to support the title through Christmas with some creative ideas. I'm very happy with how the game was received."
Until Dawn's success, however, wasn't a result of a major marketing push from Sony, as the PlayStation manufacturer didn't advertise the game very much at all. Yoshida explained the reason behind this decision, pointing to its focus on promoting third-party titles this holiday season.
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In fact, the Sony exec went so far as to call to Supermassive Games' PS4 exclusive a sleeper hit. "We can say it's a sleeper hit," he told Eurogamer at EGX. "Once it's recognized, originating with consumers, the marketing department can continue to support the title through Christmas with some creative ideas. I'm very happy with how the game was received."
Until Dawn's success, however, wasn't a result of a major marketing push from Sony, as the PlayStation manufacturer didn't advertise the game very much at all. Yoshida explained the reason behind this decision, pointing to its focus on promoting third-party titles this holiday season.
Continue reading…
Continue reading...