EA makes $1.3 billion a year off of extra content, according to chief financial officer Blake Jorgensen.
Speaking at a Morgan Stanley investor conference, Jorgensen detailed the success of the extra content category, which includes things like season passes, map packs, and other microtransactions.
"The extra content business is a billion-three
a year," Jorgensen said. "Half of that is roughly our Ultimate Team business."
Ultimate Team, the largest contributor to the earnings of the extra content category, is key to the FIFA, Madden, and NHL franchises and allows players to buy, trade, and sell player cards for real or in-game money.
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Speaking at a Morgan Stanley investor conference, Jorgensen detailed the success of the extra content category, which includes things like season passes, map packs, and other microtransactions.
"The extra content business is a billion-three
a year," Jorgensen said. "Half of that is roughly our Ultimate Team business."
Ultimate Team, the largest contributor to the earnings of the extra content category, is key to the FIFA, Madden, and NHL franchises and allows players to buy, trade, and sell player cards for real or in-game money.
Continue reading…
Continue reading...