New products inspired by Star Wars: The Last Jedi will be revealed on Force Friday II, which launches globally at 12:01 AM September 1. To commemorate that event, Disney and Lucasfilm have announced Find the Force, a global augmented reality event that also rolls out that day. Participating Star Wars fans can use social media to unveil a new character from The Last Jedi.
From September 1-3, global retailers will invite fans to Find the Force by taking part in an AR treasure hunt at over 20,000 retail locations across 30 countries. Fans showing up to purchase Last Jedi products will have the opportunity to activate a unique augmented reality experience featuring Star Wars characters, including "fan-favorites and new surprise additions" from The Last Jedi.
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From September 1-3, global retailers will invite fans to Find the Force by taking part in an AR treasure hunt at over 20,000 retail locations across 30 countries. Fans showing up to purchase Last Jedi products will have the opportunity to activate a unique augmented reality experience featuring Star Wars characters, including "fan-favorites and new surprise additions" from The Last Jedi.
Continue reading…
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