It isn't propaganda. The Unite the Right rally was organized by one Jason Kessler, a well known white nationalist author and blogger
(and member of the Proud Boys). Richard Bertrand Spencer also a well known white nationalist,
led a protest onMay 15, 2017 in
Charlottesville, Virginia, against the city's plans to remove the
statue of Confederate General
Robert E. Lee from a downtown park. He helped to organize 'Unite the Right'.
The
Ku Klux Klan held another rally in Charlottesville on June 8.
On July 8, another Ku Klux Klan rally was held in Charlottesville's Jackson Park...
since among the far-right groups engaged in organizing the march were the neo-Nazi Daily Stormer clubs,the neo-Confederate League of the South, the National Policy Institute, and the National Socialist Movement, and other groups involved in the rally were the Ku Klux Klan, the Fraternal Order of Alt-Knights, Identity Evropa, Vanguard America, ..all white nationalists, the Charlottsvile city council tried to deny the permit for the rally but the ACLU interfered on their behalf and the city's judgment was struck down by a Federal judge who ordered the permit be granted.
While the rally was also attended by the 3 Percenters, the Traditionalist Workers Party, the Oath Keepers, the American Guard, the Pennsylvania Light Foot Militia, the New York Light Foot Militia, the Nationalist Front, and Anti-Communist Action I think it safe to say it was overall a white nationalist rally also attended by several right wing groups not affiliated with white nationalism. (Which is not to say that they did not have a right to express themselves but only that to call it a white nationalist rally is not propaganda.)