In what is one of the most fundamental changes ever made to Uber's business model, the ride sharing app has begun to roll out an update that will allow users to tip drivers, reversing a policy it had in place from day one as potentially the biggest differentiating factor between it and standard taxicab services. Indeed, Uber's dominance in the on-demand transportation space was built almost entirely because of its cost effectiveness, with fares often less than half of what you might pay for a traditional taxi. Intentionally precluding the ability to tip your driver was an essential part of… [Continue Reading]
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