Ubisoft doesn't expect to make a lot of money from its upcoming Assassin's Creed film, but instead sees it as a way to increase awareness of the brand.
"We are not going to earn a lot of money from it," Ubisoft’s European head Alain Corre told MCV.
Instead of seeing the film as a profit generator, Ubisoft is looking at Assassin's Creed: The Movie as an opportunity to promote its popular video game franchise, with Corre noting that "it is a lot more a marketing thing" and "also good for the image of the brand."
While the studio does expect to make "some money," that isn't the focus. Instead, the film's "purpose is to bring Assassin’s Creed to more people" and "put this franchise in front of a lot more people who, maybe, will then pick up future Assassin’s Creed games."
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"We are not going to earn a lot of money from it," Ubisoft’s European head Alain Corre told MCV.
Instead of seeing the film as a profit generator, Ubisoft is looking at Assassin's Creed: The Movie as an opportunity to promote its popular video game franchise, with Corre noting that "it is a lot more a marketing thing" and "also good for the image of the brand."
While the studio does expect to make "some money," that isn't the focus. Instead, the film's "purpose is to bring Assassin’s Creed to more people" and "put this franchise in front of a lot more people who, maybe, will then pick up future Assassin’s Creed games."
Continue reading…
Continue reading...