Burger King Russia is attempting to ban Stephen King's IT from the country, due to perceived similarities between Pennywise and Ronald McDonald.
According to The Hollywood Reporter, the fast food company filed a complaint with Russia's Federal Anti-Monopoly Service, suggesting IT should no longer be shown in Russian theaters. Burger King claims the blockbuster horror movie doubles as advertising for McDonald's because of the aforementioned similarity between the film and restaurant chain's mascot.
The service issued a response to THR, saying while they'll evaluate whether or not IT includes advertising or product placement, it "can't be concerned with the content of the film because the writer and director have their own creative understanding of any character."
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According to The Hollywood Reporter, the fast food company filed a complaint with Russia's Federal Anti-Monopoly Service, suggesting IT should no longer be shown in Russian theaters. Burger King claims the blockbuster horror movie doubles as advertising for McDonald's because of the aforementioned similarity between the film and restaurant chain's mascot.
The service issued a response to THR, saying while they'll evaluate whether or not IT includes advertising or product placement, it "can't be concerned with the content of the film because the writer and director have their own creative understanding of any character."
Continue reading…
Continue reading...