Trade exhibitions have existed and developed as far back as 100 years ago on the banks of the Rhine in German times. The original purpose was to bring a group of people together in a specific area efficiently to exchange information or goods or to trade quickly.
So, what about now? It is still about that! But in today's "fragmented" age, the competition for the attention and the mental space of target groups is obviously much more fierce! Thus it is much harder to achieve the same goal than before!
Looking at China's e-cigarette industry, overseas professional exhibitions are undoubtedly the most effective way for e-cigarette companies to expand their markets abroad after the promulgation and implementation of the new domestic policies of banning e-cigarettes, together with related e-cig products having been refunded and removed from Ali international station and other platforms.
However, an exhibition is usually held only two to three days that exhibitors both need to maintain old customers and to develop new in such limited time. This kind of working efficiency and pace requires a high level of professionalism from the staff on site! Besides, company would attach more importance to an incremental market, namely the development of new customers, which is not difficult to understand. Without an incremental market, it is hard for a company to develop rapidly and easy to disappear in the competition of startups. In the real exhibition scene, new customers often get to know the products and the companies after they meet at the booth. It is wishful thinking to expect to sign a contract worth a million dollars by only hastily exchanging business cards and flatterring each other at the exhibition.
Because offline exhibitions are only the first step for both supply and demand sides to meet. The question is how can we really help companies to improve the incremental market and expand the turnover rate at the exhibition? What methods and tools do you need to use?
In line with the purchase and decision-making logic of enterprises, we help the demand side to get the initial understanding of products and suppliers in advance, and further achieve product experience, so as to complete the "pre-decision". Finally both sides meet at offline exhibition, which is easier to reach cooperation through such acquaintances’ "business transaction path".
This means that, in addition to the usual necessary exhibition work, the development of new customers, especially the first and second interactions with them should be done by all means and with the relevant tools provided by the exhibition organizers as soon as possible before the exhibition! At the exhibition, more attention should be paid to the "new customers" who have not met each other but have heard a lot about the products and have even tried them out, with more in-depth interaction time. In this way, the flower of trust is bound to blossom in the hearts of customers that it will not be difficult to close the deal. This multi-dimensional combination of actions are bound to be better than the way of getting business cards then contacting after the exhibition, which can better capture and sign up the customers at the exhibition!
Allinvapor (www.allinvapor.com), an online platform for overseas purchase of e-cigarettes, was jointly founded by the organizers of tobacco shows and vaper expos in the US, UK, Germany and France, aiming at extending the offline exhibition time through an online platform. Previously a 2-3 day exhibition now changes into a 24-hour, full-day, year-round display and online negotiation, while promoting global buyers’ pre-decisions to reduce contracting costs, enhance exhibitors' revenues and speed up social goods transactions.
The purpose of such kind of internet marketing method is to achieve wider spread and to actively establish more links with target customers! With more than 350,000 Certified Professional Public Buyers, once you improve your brand homepage and product introduction in advance and update them in time, you will definitely be able to capture the mental space of 350,000+ Certified Professional Public Buyers first, as the old saying goes, first impressions are strongest! Allinvapor is now open to Asia and we sincerely invites e-cigarette companies to join for free for a limited time.
Edit- Moderator moved this post to the proper area
So, what about now? It is still about that! But in today's "fragmented" age, the competition for the attention and the mental space of target groups is obviously much more fierce! Thus it is much harder to achieve the same goal than before!
Looking at China's e-cigarette industry, overseas professional exhibitions are undoubtedly the most effective way for e-cigarette companies to expand their markets abroad after the promulgation and implementation of the new domestic policies of banning e-cigarettes, together with related e-cig products having been refunded and removed from Ali international station and other platforms.
However, an exhibition is usually held only two to three days that exhibitors both need to maintain old customers and to develop new in such limited time. This kind of working efficiency and pace requires a high level of professionalism from the staff on site! Besides, company would attach more importance to an incremental market, namely the development of new customers, which is not difficult to understand. Without an incremental market, it is hard for a company to develop rapidly and easy to disappear in the competition of startups. In the real exhibition scene, new customers often get to know the products and the companies after they meet at the booth. It is wishful thinking to expect to sign a contract worth a million dollars by only hastily exchanging business cards and flatterring each other at the exhibition.
Because offline exhibitions are only the first step for both supply and demand sides to meet. The question is how can we really help companies to improve the incremental market and expand the turnover rate at the exhibition? What methods and tools do you need to use?
In line with the purchase and decision-making logic of enterprises, we help the demand side to get the initial understanding of products and suppliers in advance, and further achieve product experience, so as to complete the "pre-decision". Finally both sides meet at offline exhibition, which is easier to reach cooperation through such acquaintances’ "business transaction path".
This means that, in addition to the usual necessary exhibition work, the development of new customers, especially the first and second interactions with them should be done by all means and with the relevant tools provided by the exhibition organizers as soon as possible before the exhibition! At the exhibition, more attention should be paid to the "new customers" who have not met each other but have heard a lot about the products and have even tried them out, with more in-depth interaction time. In this way, the flower of trust is bound to blossom in the hearts of customers that it will not be difficult to close the deal. This multi-dimensional combination of actions are bound to be better than the way of getting business cards then contacting after the exhibition, which can better capture and sign up the customers at the exhibition!
Allinvapor (www.allinvapor.com), an online platform for overseas purchase of e-cigarettes, was jointly founded by the organizers of tobacco shows and vaper expos in the US, UK, Germany and France, aiming at extending the offline exhibition time through an online platform. Previously a 2-3 day exhibition now changes into a 24-hour, full-day, year-round display and online negotiation, while promoting global buyers’ pre-decisions to reduce contracting costs, enhance exhibitors' revenues and speed up social goods transactions.
The purpose of such kind of internet marketing method is to achieve wider spread and to actively establish more links with target customers! With more than 350,000 Certified Professional Public Buyers, once you improve your brand homepage and product introduction in advance and update them in time, you will definitely be able to capture the mental space of 350,000+ Certified Professional Public Buyers first, as the old saying goes, first impressions are strongest! Allinvapor is now open to Asia and we sincerely invites e-cigarette companies to join for free for a limited time.
Edit- Moderator moved this post to the proper area
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