It really is amazing. No matter how you look at it, it is a huge misstep for him and his business's public image.
That reminds me... ...I know he's got his hands in several little ventures. I wonder if maybe someone he was working with or someone close to them advised him to do this and he got a little in over his head... ...just a little to big for his britches. He saw an option he hadn't seen before and went for it out of the hubris developed from doing well in his business endeavors - just wanted to make that "next move."
It's sort of like how a lawyer can advise you what you do about this and that when it comes to the beneficial legal advances you can make for your company, but that doesn't mean the options they present to you aren't currently very bad choices for your company in other ways. Maybe he listened to his accountant instead of his PR adviser. Coulda been an expert-assisted oversight.
The real question burning in my mind is why he thought vapers would relate to his bizarre anecdote. He had to have been thinking "Hey! You're a vaper! Has this ever happened to you?" would get the attention of some people who could relate and would thus be interested in the product. That's the only way I can figure that he would have thought marketing these hokey health products to vapers could ever work. What would the intended reaction be if not that?
I'm just trying to wrap my head around how he was convinced that it would work. What was his thought process? Did he just not care what people thought because he was getting paid to pitch the product? Conceivably, yes... ...but that's not a decision you'd think someone like him, who's worked to build a following, been in the game for so long, and had to do damage control before, would take so lightly. He already had an approach that worked, so why would he take that risk unless he either genuinely believed it or was THAT desperate? Neither seem likely. He probably makes much more money than other vaping youtubers and he has other ways of making money. Why pick up the hard sell? It's hard to believe that anybody, including him would believe the shit he was espousing, but that's why I wonder if the duper got duped on this one.
I don't get it. Is he stupid because he believed in the hair-brained ideas he was conveying? Or is he stupid for thinking that said ideas would sell in spite of how asinine they were? Is he a stupid liar or just genuinely that stupid?
It really does make me think that maybe someone talked him into it. It just seems uncharacteristically thoughtless for someone who's gotten so far by the means that he did. He didn't even really try to play it off. Maybe he got complacent and thought there was nothing to play off. Somebody approached him with a shady deal and he got sloppy with it. Behind all this is somebody who convinced him that the money would be worth the time, risk and effort.
Maybe that's the guy we need to watch out for!