I’ve noticed something interesting in the vape industry lately.
Two products can have almost the same specs, but perform very differently in the market. Sometimes the “simpler” device sells better than the one with more features.
It makes me wonder: Is product success more about engineering now… or more about positioning and user perception?
In your experience, what matters more when a product sells well: design / features / or market positioning?
Would be interested to hear different views.
Two products can have almost the same specs, but perform very differently in the market. Sometimes the “simpler” device sells better than the one with more features.
It makes me wonder: Is product success more about engineering now… or more about positioning and user perception?
In your experience, what matters more when a product sells well: design / features / or market positioning?
Would be interested to hear different views.